Advanced Electrolyte System Essay

BENEFITS 1.Replenish fluid losses 2.It helps in sustaining mental and physical performance PROMISE â€Å"complete sports drinks† REASON TO BELIEVE 1.It has 15 g of Carbohydrates which is the body’s main source of energy. It is also primary fuel source for muscles which are working at a moderate to high intensity and prolonged endurance. 2.It has sodium, potassium, calcium and magnesium which replenish the electrolytes commonly lost through sweat. Electrolytes regulate body’s water and blood pH level. UNIQUE SELLING PROPOSITION To male and female that are active in sports. It is designed to balance the body fluids to give fast hydration and energy. It has Electrolytes (sodium, potassium, calcium and magnesium) and Carbohydrates which is effective and ideal in maintaining performance in sports. Go for the Complete Sports Drink. They are designed to effectively replace the fluids and minerals that are lost by sweating. They also provide a boost of carbohydrates (fuel) and help to sustain physical performance. New POWERADE ION4 ® helps replenish fluid losses and the four key electrolytes in the same ratio typically lost in sweat: sodium, potassium, calcium andmagnesium. It also contains carbohydrates at 15 calories per 100mL. POWERADE ION4 ® encourages the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced as well, supplying your working muscles with fuel, helping you sustain mental and physical performance as you exercise. To help you fight off dehydration, POWERADE ION4 ®doesn’t switch your thirst receptors off prematurely. It keeps you feeling thirsty until you’re properly rehydrated. When sweating, the body loses more than just water. It loses these electrolytes which are important in exercise. The importance of each was reviewed by The American College of Sports Medicine, American Dietetic Association and Dietitians of Canada and it was learned that: Sodium is a critical electrolyte, which helps you sweat effectively and aids in muscle contraction; Potassium, on the other hand, is important in the overall energy metabolism; Third of the four key ions is calcium, which essential for overall bone metabolism; Lastly, magnesium plays a vital role in regulating cardiovascular and neuromuscular functions to sustain your performance. Drinking Powerade Ion4, completely packed with these four vital ions, is the most effective way to replace fluid and fuel losses. mountain Blast, Orange Burst and Silver Charge.