Emirates Airways Threats and Opportunities Case Study

Emirates Airways Threats and Opportunities - Case Study Example It is the fastest growing airway in the world, flies to over sixty destinations and will add Seoul, Korea on December 1, 2010. (Etihad Airways) For all of these reasons, it is the leading competitor of Emirates Airways. Like Emirates Airways it is based in the UAE and has an extensive global network of routes. It offers Halal meals and staff wearing appropriate clothing. It flies to 100 hundred destinations, has grown by 35% over the last ten years and has a five-star rating from Skyfax. (Qatar Airways) For all of these reasons, it is a keen competitor of Emirates Airways. They have an extensive network of global routes and the company was founded in 1926 so they have a long history. They have a reputation for German quality in engineering. However, in fact, their accident rate is almost three times the industry average much higher than Emirates Airways. (Airline Accident Rates) Like Lufthansa, American Airlines was established in 1926 and has a long history in the industry. Its first pilot was the famous pilot Charles Lindbergh. (American Airlines) Their accident rate is 238% the industry average, much higher than Emirates Airways. (Airline Accident Rates) In 2007, Singapore Airlines celebrated its 60th anniversary and we are the first to put the world’s largest plane into service. â€Å"The A380, the worlds largest commercial plane entered service with Singapore Airlines on 25 October 2007.† Also, according to their website, â€Å"KrisWorld, Singapore Airlines award-winning and ever-expanding in-flight entertainment system,† is the best media available in the air. (Singapore Airlines) However, they only fly to 65 destinations in 35 countries, less than Emirates Airways. They are famous for their safety record, it is 101% below the industry average, much better than the still good record of Emirates Airways. (Airline Accident Rates)